RECORD STORE DAY! MORE THAN FIFTY RECORD SLEEVES FROM ARTISTS SUCH AS PINK FLOYD, DAVID BOWIE, KRAFTWERK, JIMI HENDRIX, LADY GAGA, MICHAEL JACKSON AND BLONDIE (JUST TO NAME A FEW) RECEIVED A 'VINYLIZE MAKEOVER, MAKING IT A COMPLETELY NEW PIECE OF ART. THE SLEEVES WILL BE EXHIBITED AT CONCERTO, THE LARGEST RECORD STORE OF THE NETHERLANDS. THE PROJECT IS SUPPORTED BY RECORD STORE DAY.
AT THE END OF THE EXHIBITION ALL SLEEVES WILL BE AUCTIONED. THE PROCEEDS WILL GO TO 'THE OCEAN CLEAN UP' A FOUNDATION THAT IS DEDICATED TO CLEAN UP THE GARBAGE IN THE OCEAN. THE PROCEEDS FROM THIS BOOK WILL ALSO GO TO 'THE OCEAN CLEAN UP' PROJECT.
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Marketing Mix 4. Ps and 7. Ps. The marketing mix. The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. The marketing mix is also called the 4.
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Ps and the 7. Ps. The 4. Ps are price, place, product and promotion. The services marketing mix is also called the 7. Ps and includes the addition of process, people and physical evidence. The marketing mix is . The set of controllable tactical marketing tools – product, price, place, and promotion – that the firm blends to produce the response it wants in the target market.
Kotler and Armstrong (2. The concept is simple.
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Think about another common mix – a cake mix. All cakes contain eggs, milk, flour, and sugar. However, you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar! It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements.
So for a high profile brand, increase the focus on promotion and desensitize the weight given to price. Another way to think about the marketing mix is to use the image of an artist’s palette. The marketer mixes the prime colours (mix elements) in different quantities to deliver a particular final colour. Every hand painted picture is original in some way, as is every marketing mix. Let’s look at the elements of the marketing mix in more detail. Click on the links to go to the lesson on each element. Price. Price is the amount the consumer must exchange to receive the offering . Download Okja (2017) Online here.
Solomon et al (2. The company’s goal in terms of price is really to reduce costs through improving manufacturing and efficiency, and most importantly the marketer needs to increase the perceived value of the benefits of its products and services to the buyer or consumer. There are many ways to price a product. Let’s have a look at some of them and try to understand the best policy/strategy in varioussituations.
Place. Place includes company activities that make the product available to target consumers. Kotler and Armstrong (2. Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. The Marketing Mix.
Product. Product means the goods- and- services combination the company offers to the target market. Kotler and Armstrong (2. For many a product is simply the tangible, physical item that we buy or sell. You can also think of the product as intangible i. For example, a seed is planted (introduction); it begins to sprout (growth); it shoots out leaves and puts down roots as it becomes an adult (maturity); after a long period as an adult the plant begins to shrink and die out (decline). The Customer Life Cycle (CLC) has obvious similarities with the Product Life Cycle (PLC).
However, CLC focuses upon the creation and delivery of lifetime value to the customer i. As with Neil H. Borden’s marketing mix, marketing communications has its own promotions mix. Whilst there is no absolute agreement on the specific content of a marketing communications mix, there are many promotions elements that are often included such as sales, advertising, sales promotion, public relations, direct marketing, online communications and personal selling. Physical Evidence(Physical evidence is) .
The environment in which the service is delivered, and where the firm and customer interact, and any tangible components that facilitate performance or communication of the service. Zeithaml et al (2. Physical Evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues.
There are many examples of physical evidence, including some of the following buildings, equipment, signs and logos, annual accounts and business reports, brochures, your website, and even your business cards. People(People are) . All human actors who play a part in service delivery and thus influence the buyers’ perceptions; namely, the firm’s personnel, the customer, and other customers in the service environment.
Zeithaml et al (2. People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the individual needs of the person consuming it.
Process. Process is) . The actual procedures, mechanisms, and flow of activities by which the service is delivered – this service delivery and operating systems. Zeithaml et al (2. There are a number of perceptions of the concept of process within the business and marketing literature. Some see processes as a means to achieve an outcome, for example – to achieve a 3. However in reality it is more about the customer interface between the business and consumer and how they deal with each other in a series of steps in stages, i.